All the big stores have been running their Black Friday sales ads for weeks now, and people are getting ready to camp in parking lots to get one of those limited big-ticket items for a smaller ticket price. Very good luck to all who are trying for those amazing deals—may the “odds always be in your favor.”
However, if you’d like to cozy up the day after Thanksgiving with less stress and fewer crowds, consider Small Business Saturday.
Small Business Saturday was started some years back by American Express as a way to draw more shoppers to local businesses, keeping the holiday money in the community they live in. Owners of small businesses, be they shops or stores, independent local consultants, or other business owners without stores, return more money and more benefit into the community. They keep vitality in the local area, hire people in the area, and offer unique items and services that a big-box company simply can’t provide. ABSW, specifically, goes out of its way to offer benefits, deals, and services to other local, family owned businesses, whether they are our patrons, clients, or service providers.
For this Small Business Saturday, ABSW has partnered with the Worcester Writers Collaborative and invited in nearly 20 local authors to showcase their work in the store. What those not in publishing or who aren’t writers may not realize is that an author is his or her own business. Even if picked up by a major publishing house, the author must create the book, handle publicity and marketing for the book, and account for the costs and income as any business owner does. For authors with smaller press or who go the independent route, they are hiring editors, artists, publicists and they need to source their materials. Authors go out into the community to read, speak with schools and libraries, and sell their book through local businesses. Author communities like the WWC have meetings and support local businesses, such as Nu Cafe, ABSW, and more, with their earned money. It’s a beautiful ripple effect for all the Worcester area.
Of course, the main purpose for shopping is to find just the right gift for our loved ones. So, besides helping the community, this event is also offering the chance to purchase unique and autographed books for any readers in your life — from children wanting picture or story books to adults wanting memoirs, romance, adventure and more. With authors on hand to sign the purchases, you can be sure no one else will bestow this exact gift. There will also be readings throughout the day to entertain our shoppers and to give people a taste of books before they buy them.
Confirmed authors for this event include Robert C. Racicot, CC Beechum, James C. MacIntosh, DM Roberts, Dan Keohane, Eleni Gage, Pat Glodis, T.J. Wooldridge, Emily French, Diane V. Mulligan, Cheryl Cory, Jessie Olson, Deborah Hill, Eric J. Aubin, Gayle Suzanne, and Tracy Vartanian.
So, while you’re making your holiday shopping game plan, consider adding a visit to Annie’s Book Stop of Worcester this Saturday, November 30. Find the perfect gift while giving back to the community.
For more information about this event, or to schedule interviews with any of the authors, please contact the event organizers and founders of the Worcester Writer Collaborative Cheryl Cory or Jessie Olson.